SHOONYA CAMPAIGN

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Topics-  environmental  pollution,   health issues                 

air pollution.      sustainable development 

mains paper GS 3rd     geography of India 

             

            ZERO POLLUTION CAMPAIGN 

 Shoonya campaign initiative  is launched by the NITI Aayog  to promote 'zero pollution delivery vehicles' by working with consumer and industry. Industry stakeholders such as e-commerce companies, fleet aggregators, original equipment manufacturers, logistic companies have been scaling up their efforts final mile delivery electrification.

Corporate branding and certification programme: it is a part of the campaign to recognise and promote industries` efforts towards transitioning to electric vehicles for final mile deliveries.

Online tracking platform: an online tracking platform will share the campaign.

Why is it important in India ?

Urban freight vehicle accounts for 10% URBAN transportation related CO2  emission in India and these emission is expected to grow by 114% by 2030.

Aim of Shoonya campaign: 

  • to accelerate adoption of electric vehicles in the urban deliveries segments;
  • to create consumer awareness about benefits of zero pollution deliveries;
  • to promote awareness about health, environment, economic benefits of electric through the shoonya (zero) campaign.
  • transitioning to clean transportation is critical as India continues to move towards a sustainable and resilient future.
  • to improve urban air quality by reducing carbon emissions.


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